Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage
Web Analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Web Analytics Tools –many web analytics tools in a market like AWStats, eLogic, ShinyStat, SiteMeter, StatCounter but Google Analytics is the most popular analytics package available for individual site owners
Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Features of Google Analytics
ANALYTICS INTELLIGENCE
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.
ADVANCED SEGMENTATION
Isolate and analyze subsets of your traffic with a fast interactive segment builder.
FLEXIBLE CUSTOMIZATION
Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.
GOALS
Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download.
MOBILE TRACKING
Track web-enabled phones, mobile websites and mobile apps.
DATA EXPORT API
Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.
